I was tasked with redesigning Cater2.me's company website to create a more professional impression, while maintaining our quirky nature. Our website had become outdated, making the company look stale. On top of the pure aesthetics, our signup process had not been revamped since the company launched. Because the website is the primary method through which we acquire new clients, there was a huge need to design a new, streamlined process for client acquisition.
In conjunction with our graphic designer I created a look and feel that was more in line with our company culture and values. To declutter the website, we decided to go with a more simple aesthetic. We emphasized clean lines, crisp whites, and softer hues; just enough to give the website some personality, but not too much as to distract the user from accomplishing their original intent. This helped maintain a professional appearance, while keeping the quirky nature of our startup.
